Lisa For Moonshot
Black Pink Lisa shakes the Chinese mainland with a global model of cosmetic brand door shots.
YG PLUS, a subsidiary of YG Entertainment, signed a Memorandum of Understanding (MOU) for the distribution of cosmetics with local recipients Chunwon and recipe in Hangzhou, China. Chun Won is one of the top ten cosmetics holders in China with more than 10,000 H & B stores. In the Chinese market, which has been struggling for a while, Moon Shot first launched K-Beauty's resurrection signal.
Lisa, who is working as a model for Moon Shot, will take on the role of leading K-beauty in China's largest online shopping malls, such as T & M and Taobao, as well as off-line channels such as H & B stores, department stores and shopping malls in major cities such as Beijing and Shanghai.Lisa plans to take the lead in creating a new beauty trend in the Chinese market as she has the exquisite interest and talent in beauty with the luxurious image of Blackpink.
Lisa said, "It's a great honor to be the model of the Moon Shot this year since last year. I will work harder. "
Moonshot is a cosmetics product launched by YG Group to spread the beauty industry beyond the wave of music contents. YG PLUS has recently opened a door shop in Hong Kong and Malaysia to speed up overseas market expansion and expects to see solid growth momentum as the market expansion in Southeast Asia such as Thailand and Indonesia this year is full swing.
YG PLUS has been steadily acquiring product hygiene license to enter the Chinese cosmetics market. As of March of this year, YG PLUS has completed about 114 sanitation permits. In the first half of this year, it will accelerate sales growth in China if additional sanitary permits such as JiDi perfume and cushion are purchased.
YG Entertainment, YG PLUS Yang Min-seok said, "We are very pleased to be able to enter the Chinese market with our best partners, Chunwon and recipe." Based on our strong partnership with Chunwon and recipe, We will do our utmost to make sure that the doorstep will be successfully positioned in the Chinese market this year, utilizing the various contents and infrastructure that YG has. "
Source | Translated by Google
Comments
Post a Comment